It represented an 11% spike from a Cardinals-Cowboys clash during the same week in 2020, though it was a dip from numbers seen in 2019. 2023 NFL free agency: Ranking best free agent crops from every team as Eagles, Bills lead top-heavy list All the free agent crops ranked with the new league year set to begin in March 100 million viewers tuned in during the three-day opening slate. The matchup last year between the Dallas Cowboys vs Pittsburgh Steelers pulled in a much larger audience (seven million viewers) because it featured two of the most popular NFL teams. (this excludes ALL the Thu night games & Special games as that is tracked separately). TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. You can see the full list of games on the NFL TV schedule here: https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Simplistic view, thru week 11, 2021 using Mr. Ps numbers. The Steelers usually post local ratings well over 40. Before the 2022 NFL regular season begins, the league already has a few reasons to feel good about what is coming this fall. Washington Commanders dead last in NFLPA team 2023 NFL Draft wide receiver rankings: Quentin NBA Power Rankings: Milwaukee Bucks take top Philadephia Eagles vs Dallas Cowboys (Dec. 24), Green Bay Packers vs Miami Dolphins (Dec. 25), Tampa Bay Buccaneers vs Arizona Cardinals, Los Angeles Chargers vs Indianapolis Colts, 12% viewership spike compared to 2021 game (Bears vs Lions), Largest audience for an early Thanksgiving game in NFL history. The NFL signed TV rights contracts worth more than $100 billion before the 2021 season and everyone is quickly cashing in. Combined, the two games averaged 49.6 million viewers across TV and digital streaming, according to an NFL announcement. NFL TV ratings also have an impact on other things related to league operations. Its a notable drop from the numbers last season. The matchup last year between the Dallas Cowboys vs Pittsburgh Steelers pulled in a much larger audience (seven million viewers) because it featured two of the most popular NFL teams. The Chicago Bears and Philadelphia Eaglestwo larger-market teams that missed the postseasonstill scored wins despite less-than-stellar records. The Rams also showed a lot of local TV strength this season, as their games posted a 14% ratings jump over last season. The Nielsen ratings from Sunday night, per Variety.com, revealed that the Week 2 clash between the Baltimore Ravens and Kansas City Chiefs averaged 16.1 million viewers and received a 4.8 demo rating. Strange circumstances brought Martin and Malzahn together, but now the pair are united for a second time. It is the second-least watched Hall of Fame Game in a decade, but theres a reason for it. Chiefs-49ers was the exception in a mostly down week for the NFL that saw Amazon Prime score a new season-low. This just goes to show us that the NFL is still Americas pastime. https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. According to SportsMediaWatch, the Thursday Night Football opener averaged an estimated 7.33 million viewers on the NFLs exclusive TV network. It's been proclaimed the most exciting two minutes in sports. According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. The Week 1 primetime clash between the Rams and Bears averaged 17.6 million viewers and finished with a 9.6 rating. The NBA owned Christmas for many years, with many effectively viewing NBA games on Christmas Day as the unofficial start of each basketball season. This created somewhat of a split between those on either side of the political line. The six games averaged 30.5 million viewers, an increase of 21% from the 2020-21 NFL Wild Card Weekend and the most-watched first weekend of postseason football since 2015-16. Of the three exclusive TNF broadcasts on NFL Network last season, only one exceeded 6 million viewers. That included the San Francisco 49ers thrilling road win over the Dallas Cowboys being the most-watched NFL Wild Card Game since 2015. For programs on ESPN and ESPN2, streaming through the ESPN app and ESPN.com is also included. An evening broadcast of the Cleveland Browns vs. Green Bay Packers clash at Lambeau Field averaged 28.59 million viewers. Only Fox has seen a decline down 13% to. On Monday night, ESPNs broadcast and stream pulled in 12.52 million viewers (SportsMediaWatch). Either way, Super Bowl LV between the eventual champion Buccaneers and Kansas City Chiefs represented the worst ratings for the big game since all the way back in 1969. It's perfectly fitting that the greatest weekend in sports history crescendoed the way it did. Now, its a three-day event that shows just how popular the NFL is compared to the other three major North American professional sports leagues. In comparison, many of the World Series games on FOX have struggled to match or top regular-season NFL games. Meanwhile, the Jets placed just ahead of their MetLife Stadium roommates at number eight. 1. Nielsen also releases viewership figures that include three, seven and even 35 days of DVR viewing, but those are not shown here as they are not particularly relevant for sporting events. Baltimore -- 27.9113. While three games were postponed to later dates in the Week 15 schedule, the NFL still finished with strong ratings. 1 sport in the United States. As for NBCs Sunday Night Football, it drew its smallest audience in terms of average NFL TV ratings in three years for a Week 16 game. Unsurprisingly, it created ratings gold for NBC and the NFL once again. The FOX broadcast finished with a 12.6 rating, one of its best numbers of the year, and it averaged a whopping 24.37 million viewers. 100 million viewers tuned in during the three-day opening slate. Green Bay -- 41.57 4. And multi-season dynasties get a boost in the rankings over teams that rose and fell quickly. Rating: The percentage of television homes tuned to the game in the average minute. If the league is looking for positives, Day 3 on Saturday averaged 2.78 million viewers and that is an improvement over previous years. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. Its the second-largest audience for the National Football League since 2015. 1. Spanish-language Local TV. The NBA owned Christmas for many years, with many effectively viewing NBA games on Christmas Day as the unofficial start of each basketball season. The NFL is trying things every year to try and make the Pro Bowl a little more exciting and competitive. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. All Rights Reserved. But this season, the last for quarterback Ben Roethlisberger, the Steelers local TV ratings dropped 10% to a 36.24. At a time when pulling in massive audiences is more important than ever and the league explores ways to further increase its revenue, an early look at NFL TV ratings from the preseason show why this remains the No. Moving forward, the NFL may attempt to feature teams like the Cowboys, New England Patriots and Green Bay Packers to aid ratings for the SNF opener. Average NFL TV ratings: 16.7 million avg. The NFL is trying things every year to try and make the Pro Bowl a little more exciting and competitive. Super Bowl LV (Chiefs-Buccaneers): 91.63 million, NFC Championship Game (Buccaneers-Packers): 44.77 million, AFC Championship Game (Bills-Chiefs): 41.85 million, NFC Playoffs (Buccaneers-Saints): 35.46 million, NFC Playoffs (Rams-Packers): 26.5 million, AFC Playoffs (Browns-Chiefs): 34.33 million, AFC Playoffs (Ravens-Bills): 26.34 million. The 2021 debut of Thursday Night Football, a matchup between the New York Giants and Washington Football Team, likely delivered even better ratings than NFL Network hoped for in Week 2. Specifically, the analysis used a weighted system for national ratings and appearances, local ratings, social reach and online visits in order to rank each teams exposure potential.. Fueled by the celeb status of one of the leagues most well-known players and a scandal involving deflated footballs, the social universe took note. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: NFL Media is comprised of NFL Network, NFL RedZone, NFL Films, NFL.com, the NFL app and streaming service, the NFL Channel. So much interest. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. The Finals in that . This is especially significant in that the preseason game went up directly against MLBs Field of Dream Game between the New York Yankees and Chicago White Sox, which also drew historical ratings from a television perspective. After a strong start for the network to open the 2022 NFL season, things are steadily trending down. For each category, an NFL team average was calculated and the relative scores of each NFL team were indexed against the average. Sure all comparisons are to the similar weekend last season. After seeing its viewership drop during the 2020 season, the National Football League is faring much better this fall. Its the second-most watched Championship Sunday since 2015 and both broadcasts are the most-watched programs since Super Bowl LV. More changes will come, but its unlikely any of it makes a difference. For the Dallas Cowboys, individual rankings didnt matter much, as the team finished no less than second in four out of five categories (with a field goals worth of No. NFL TV ratings, a look forward: The 2022 NFL season is officially underway and the television ratings from the top games showed football is as popular as ever. The NFL scored across-the-board increases for its Sunday games in Week 13 of the season, while Thursday Night Football neared the ten million viewer mark for Bills-Patriots. 232 billion total minutes consumed. This is why NBC, CBS, ESPN/ABC, Fox and Amazon paid more than $100 billion to renew their media contracts with the league earlier this. Here are the 2022 NFL TV ratings from the regular season, playoffs and Super Bowl LVII. It comes as no surprise that the highest NFL TV ratings in 2022 came when the Dallas Cowboys are playing. On Monday night, ESPNs broadcast and stream pulled in 12.52 million viewers (SportsMediaWatch). There wasnt a ton of drama atop the 2021 draft with the Jacksonville Jaguars eyeing Trevor Lawrence at one and the New York Jets linked to BYUs Zach Wilson with the second selection. To put this into perspective, the 2021 NBA Finals between the Milwaukee Bucks and Phoenix Suns drew an average of 9.91 million viewers (more on that later). Amazons Thursday Night Football narrowly avoided a season-low opposite the World Series. Nielsen uses a separate total viewing figure to estimate how many viewers watched at least six minutes of any given telecast. Here are the NFLs television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. While the change itself generated mostly positive feedback from those in attendance, it didnt seem to help the NFL TV ratings. Best of all for the network, it was the most-watched Week 3 game since 2015 and marked the third consecutive week NBC drew 20-plus million viewers on Sunday night. The Las Vegas Raiders stunning and drama-filled win over the Baltimore Ravens represented the most-watched Week 1 Monday Night Football Game since all the way back in 2013. We can also compare that to MLB, which drew just under 3.2 million viewers for its Field of Dreams game on Fox. Football officially returned on August 4 with Canton, Ohio hosting the 2022 Pro Football Hall of Fame Game between the Las Vegas Raiders and Jacksonville Jaguars. Provided below is the list of the Top 10 most-watched NFL games during the 2021 regular season: Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) - 40.8 million Dallas Cowboys vs. Kansas City. Its striking but unsurprising that even NFL Network pulled in more than double the best NBA TV ratings for ESPN. Required fields are marked *. Its the second-most watched Championship Sunday since 2015 and both broadcasts are the most-watched programs since Super Bowl LV. To join our email list and get notified when we launch the 2023-24 NFL section (probably late May), register for a free account. Just makes more sense to list what the primary game telecasts were than to include all of them. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. By comparison, the Emmys drew 7.4 million viewers to CBS. That included the San Francisco 49ers thrilling road win over the Dallas Cowboys being the most-watched NFL Wild Card Game since 2015. The NFL released its numbers for Super Bowl LVI between the Cincinnati Bengals and Los Angeles Rams. NBC's "Sunday Night Football" is up 12% to 21.8 million viewers in the U.S. ESPN's "Monday Night Football" is pulling in 14.7 million viewers, a 17% gain. According to Sports Media Watch, viewership for Day 2 of the NFL Draft sat at 5.03 million with a 3.0 rating. Green Bay Packers (1966) Overall Record: 14-2; Pro Bowlers: 8; Super Bowl I champion Both teams on-field play stood out this season, which, of course, helped attract viewers. Meanwhile, the rest of Week 12 was a quieter draw. (The obvious follow-up: what were the other 10 percent doing?). According to the Hollywood Reporter, the NFLs four divisional round matchups averaged 37.1 million viewers. According to data obtained by Mike Jurecki, 88 of the top 100 shows on TV in 2022 were NFL games. The NFL remains on top in a down year, and The CW's 'All American' is the only series to increase both its total audience . Total viewers across 57 network televised games, cumulative through week 11, 2020: 887.3M Winning records didnt necessarily correlate to higher indices. Heres a breakdown of the numbers from the league itself. Full participants list: Click here. When I click on Load Comments button on the NFL ratings page, the only comments that show up are three of my old ones from last season. Access to easy-to-read digital editions of weekly issues. All on FoxSports.com. Broadcasted on ESPN and ABC, the Pro Bowl games averaged 6.28 million viewers for a 6% drop from the ratings for the 2022 Pro Bowl. Speaking of ESPN, per Sports Media Watch, the Monday Night Football ratings made it the least-watched MNF game in Week 16 since 2018. ESPN and ABC split the Monday night audience, with Titans-Bills the least-watched game ever in the MNF package. Just a season ago, when the Cowboys failed to make the playoffs, Dallas had the leagues 17th-highest rating. The 2015 NBA Finals between The Golden State Warriors and the Cleveland Cavaliers achieved the highest TV ratings in recent years. Pittsburgh -- 36.246. A total of 7.31 million viewers tuned in to the Pittsburgh Steelers win over the Dallas Cowboys earlier in August, marking the highest-rated preseason broadcast since all the way back in 2017. All Rights Reserved. The Bills-Rams game averaged 19.54 million viewers per minute. The Manningcast will be back for NFL Week 8, with the New York Giants facing the Kansas City Chiefs. That number is up 14 percent from 2017, tied for the largest jump amongst the top-50 most valuable teams. Putting the 5.81 million viewers into perspective, take a look at how NBA games on Christmas Day 2021 performed. Already a subscriber? The matchup saw 1.75 million viewers tune in. CBS announced that its broadcast of the Week 3 preseason game between the Detroit Lions vs Pittsburgh Steelers was the most-watched NFL preseason game in the NFL this year and its most-watched exhibition NFL game in 9 years. All Nielsen figures include streaming viewership through virtual MVPDs (ex. With the San Francisco 49ers and Green Bay Packers set to face off on NBC in Week 3, its safe to project the audience size will be strong. It was just the seventh Super Bowl with less than a 40 rating, and the first since 1990 (49ers-Broncos: 39.0) snapping a 30-year streak.. New York and Los Angeles occupy the final four spots, seemingly indifferent to football (or at least to their local teams) compared to the rest of the country. I think the NFL threw NBC a bone just by letting the game air on a Wednesday afternoon thus not disrupting the networks Christmas tree lighting special. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. For comparison, the 2020 TNF opener between the Cleveland Browns and Cincinnati Bengals averaged 6.68 million viewers. Christmas Day delivered a special treat for the NFL and its broadcasting partners. You should be able to go to the next page. In fact, according to a recent Nielsen study that ranked overall media exposure of all 32 NFL teams during the regular season, some fared better nationally, some had higher local indices and others scored big on the social scorecard. It was also a five-year high in overnights. Since the regular season began, ratings and viewership are skyrocketing across all major networks entering Week 5. A late matchup between the Indianapolis Colts and Arizona Cardinals also did well. Not much of that had to to with networks and their relationships with sponsors as a decline became obvious around around the football world. Jacksonville -- 19.6722. As Pro Football Talk notes, those numbers are all steep improvements from the 2021 NFL playoffs. The game also came to a culmination on this touchdown pass from Raiders quarterback Derek Carr in overtime. Perhaps, fans were not excited to see Tom Brady play in his 10th Super Bowl. Furthermore, CBS led all networks with an average of 40.798 million viewers during the playoffs. 2020 against the previous low year of 2017, there is a YTD increase of 0.1% [total difference is 0.5M]. Its not close. The game also came to a culmination on this touchdown pass from Raiders quarterback Derek Carr in overtime. 2021 NFL Regular Season Averaged 17.1 Million Viewers, https://nflcommunications.com/Documents/NFL%202021%20Viewership.pdf, Las Vegas Raiders vs. Dallas Cowboys (Week 12, CBS) , Dallas Cowboys vs. Kansas City Chiefs (Week 11, FOX) , Cleveland Browns vs. Green Bay Packers (Week 16, FOX+NFLN) , Chicago Bears vs. Detroit Lions (Week 12, FOX) , Tampa Bay Buccaneers vs. New England Patriots (Week 4, NBC) , Arizona Cardinals vs. Dallas Cowboys (Week 17, FOX) , Los Angeles Rams vs. Green Bay Packers (Week 12, FOX) , Dallas Cowboys vs. Tampa Bay Buccaneers (Kickoff, NBC) , Green Bay Packers vs. Kansas City Chiefs (Week 9, FOX) , Dallas Cowboys vs. Los Angeles Chargers (Week 2, CBS) . Christmas Day delivered a special treat for the NFL and its broadcasting partners. Philadelphia -- 25.4116. To put this into perspective, the 2021 NBA Finals between the Milwaukee Bucks and Phoenix Suns drew an average of 9.91 million viewers (more on that later). According to Fox Sports, the 113 million that tuned in to watch the Kansas City Chiefs defeat the Philadelphia Eagles was the most-watched Super Bowl in six years. It was recently announced that in 2023, Amazon Prime will have a game on Black Friday after the three games on Thanksgiving. But even in NYC and LA, where they follow the entertainment business like they follow the NFL in Kansas City and Buffalo, the local teams out-rate the Oscars -- the Super Bowl of Showbiz -- nationally. Of the three exclusive TNF broadcasts on NFL Network last season, only one exceeded 6 million viewers. FOX and ESPN/ABC both scored multi-year highs in Week 3 of the NFL season, with FOX scoring the largest Week 3 audience on any network since 2014 and ESPN/ABC drawing the top Week 3 Monday night audience since 2000. Week 8 of the NFL season brought strong showings for FOX and NBC, while ESPN did not fare as well for Monday Night Football. The Giants had four wins this season and the Bears had six. Streaming, betting companies bolster NFL ad market, Measure of Success: Churchill Downs Race Tracks Sponsorship Strategy Sponsored by IEG, The Marchand and Ourand Sports Media Podcast: Episode 76 -- RSN Armageddon, Up and Down: Womens hoops on ESPN, WBD RSNs, Pac-12 rights and LIV Golf, Who's Up and Down: Adam Silver, Fox's NASCAR ads, Major League Baseball. The NFC continued to enjoy disproportionate representation on the ratings charts, as intra-conference games accounted for 36 of the year's most-watched broadcasts, while all-AFC meetings claimed 20 slots. It is the second-least watched Hall of Fame Game in a decade, but theres a reason for it. After hearing complaints about the Pro Bowl for years, the NFL dramatically changed how it holds its version of the All-Star Game. Week 14 of the NFL season brought increases for the afternoon windows and declines in primetime. But the Cowboys werent the only team to prove that there are other box scores where teams can put up points. Combined, the two games averaged 49.6 million viewers across TV and digital streaming, according to an NFL announcement. The simulcast featuring Peyton and Eli Manning, broadcasted on ESPN2 and ESPN+, averaged 1.606 million viewers. With Patrick Mahomes headed to the AFC Championship Game and a Rams vs 49ers matchup in the NFC title bout, ratings will likely be through the roof. Its the third consecutive week that the NFL TV ratings for TNF have been at a season-low. The Sunday day games are about 3.0% higher in 2020 compared to 2017. We can also compare that to MLB, which drew just under 3.2 million viewers for its Field of Dreams game on Fox. The Nielsen Media Exposure ranking measured all 32 teams in five categories during the 2015-16 season: local TV ratings, national TV ratings, national appearances, social impressions (Nielsen Twitter TV Ratings) and monthly unique audience to official team websites. With free agency around the corner, players rated how teams treated them off the field: for better or for worse. Mario Cristobal continues to replenish the Hurricanes' staff. Its also worth considering that the 2022 Hall of Fame induction doesnt include any all-time greats with massive name appeal. Explore what consumers are watching, playing and listening to around the world. Not much of that had to to with networks and their relationships with sponsors as a decline became obvious around around the football world. New England -- 31.478. The past 11 World Series games drew a combined 105 million viewers. Total viewers across 57 network televised games, cumulative through week 11, 2021: 958.1M So Week 12 to Week 12, Week 11 to Week 11, etc. The most-watched Sunday prime-time game was when the Washington Football Team and Dallas Cowboys battled for the NFC East title in Week 17 of the 2012 campaign. The Rams won the NFC West and earned a No. Notably, Amazon is still excited about its partnership with the NFL. All things considered, the NFL and NBC will still be pleased to open the 2022 season with a broadcast for a preseason game featuring backups and fringe NFL roster candidates averaging 5.8 million viewers. According to Statista , the NFL will collect $54.6 billion from TV contracts with FOX (runs from 2014-2022), CBS (2014-2022), NBC (2014-2022), ESPN (2014-2021) and DirecTV . The Manningcast returned after a brief hiatus and the level of fan interest was greater than ever. Basic Statistic Most Super Bowl wins by NFL team 1967-2023; Week 4 proved to be especially strong for the league. Sports Business Journals John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener between the Houston Texans and Kansas City Chiefs. Thats what happens when you pit the GOAT QB in Brady against the NFLs highest-paid player in 2021 in Prescott, who also happens to play for the most valuable sports franchise. With an unusually strong slate of games, the NFL TV ratings on Thanksgiving provided even stronger returns than some might have expected. For fans on the go, all NFL Network programming can be streamed live through the NFL app and NFL Network app on smartphones, tablets, PCs and connected TV devices (Amazon Fire TV, Android TV, Apple TV, PlayStation 4, Roku and Xbox One). Miami -- 11.84, 2019 March Madness national championship: 11.6, 29. 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